Laura and GearChic Joanne Donn on the Moterrific Podcast

Worse for Wear Crosstown Jeans, after the accident

They’re more than just jeans. They’re technical riding pants in disguise! Worse for Wear Co-Founder Laura Smith chats with GearChic Joanne Donn about what to look for in quality motorcycle gear and how your protective apparel should actually protect you in an accident. Check out Episode 98 of the Moterrific Podcast, available to stream or as a download from the Moterrific website.

Worse for Wear featured in a Racked.com Moto/Fashion Article

Photo: Nick Davis (@nickdavis_rva)

Biker Women Have More Options Than Ever

By Daisy Alioto

We’ve finally crossed the threshold into the fashion industry. You’ll find us featured in the following article on racked.com: Biker Women Have More Options Than Ever.

According to the Motorcycle Industry Council, in 1998 women accounted for a mere 8 percent of motorcycle owners. By 2015, the MIC reported that number had risen to 14 percent. Among Generation X and Generation Y owners that percentage was higher — 17 percent and 17.6 percent of owners, respectively, as opposed to 9 percent among baby boomers. With this increased market share came increased demand for fashionable and functional gear.

Read the full article on racked.com.

Laura Interviewed by Litas Founder, Jessica Haggett

Photo: Nick Davis (@nickdavis_rva)

The Bold Babe Series: Laura Smith – Worse for Wear

By Jessica Haggett

Where are you originally from and where do you live now? I grew up in Cincinnati, Ohio, and spent the first 30 years of my life there, until I moved to southern California for a couple of years, then 7 years in Austin, Texas and now finally two years in Richmond, Virginia. Growing up in Cincinnati was a really interesting time, especially for me getting into motorcycling because I didn’t really have any friends who rode at all.”

Jessica Haggett, founder of international women’s riding group The Litas, catches up with Laura Smith for a personal interview about her riding experience and the catalyst behind starting Worse for Wear. You can read the entire interview on The Litas website.

Co-Founder Laura and Loryn of Ridewell

Image by Brandon Lajoie

We spend a lot of time learning about our customers – what they like, what annoys them, why they ride, and so on. One such woman is our friend, Loryn, at Ridewell (we-ridewell.com). We’ve been keeping up with her progress on her bike (The Little Rat) as well as her thoughts on riding safely in traffic and how much she loves the women’s riding community.

Worse for Wear Co-Founder, Laura Smith, recently caught up with Loryn and had a chat with her about the fit, form, and function of women’s motorcycle apparel. You can listen to the interview in hi-fi stereo from her website. Bust out the headphones and it’s like we’re talking inside your head!

Making Women’s Motorcycle Gear that Fits: Worse for Wear cofounder Laura Smith