From Steffon’s website, Refreshingly Innovative:
“Refreshingly Innovative is a podcast and blog that explores people, entrepreneurs, and ideas that are novel, creative, or disruptive. Simply put, anything that is refreshing and/or innovative.
Refreshingly Innovative is hosted by Steffon Bryant Randolph, an entrepreneur, coffee connoisseur, and motorcycle enthusiast. Tweet your episode suggestions or refreshingly innovative things to @SteffonRandolph or @RefreshInnovate.
This episode features an interview with Laura Smith, co-founder and designer at Worse for Wear, an awesome women’s motorcycle apparel company operating in Richmond, Virginia. I get schooled on design, fashion, selvedge denim and more. I had a lot of fun talking with Laura about her business and motorcycles, I hope you enjoy our conversation too.”
Listen to the episode on SoundCloud or in iTunes.
It’s New, It’s Cool, It’s Made for Women – Worse for Wear
by Laura Llovet
“I’ve been vocal about the limited selection of women’s gear on the market— especially when it comes to gear being made in the USA. However, strides have been made to produce women-specific moto items. I’ve been fortunate to unearth some of the designers who have taken a leap of faith and created fantastic items for women riders.” – Laura Llovet, RideApart
The talented Laura Llovet from RideApart caught up with us for an interview. You can read the article in its entirety on RideApart.com: It’s New, It’s Cool, It’s Made for Women – Worse for Wear. Let us know if you have any comments about it – we’d love to hear them!
Our friend, Deb Gasque (the Iron Butt Fashionista), stopped by our shop a little while back to talk to us about making motorcycle gear, US based apparel manufacturing, and whether the BMW R1100RS is sexier in Pearl White or Marrakesh Red. You can read the whole article starting on page 58 of the February 2016 issue of BMW Owner’s News Magazine.
You can read our interview on the Arduino blog here: Testing Riders’ Clothing with Arduino
Scott and I built an abrasion resistance testing machine a few months back, using a belt sander and an Arduino Uno for the logic and data display. It allows our company to perform tests on different materials like knit fabrics, woven fabrics, and leather, to see how long it takes before the material is sanded completely through. This is a good thing to find out before you’re skidding down the road on your ass at 50mph. Continue reading Impact Abrasion Resistance Testing with Arduino
Photo: Michael Thompson of Richmond BizSense
We had the pleasure of meeting with Michael Thompson at Richmond BizSense, to talk to him about our women’s motorcycle apparel startup here in Richmond, Virginia.
Bikers Rev Up Apparel Venture in Scott’s Addition – Richmond BizSense, October 29, 2015
Everyone in Richmond has been so friendly since we arrived, helping us get settled in and inviting us on group rides. Couldn’t ask for a nicer group of people when you’re new in town. Special thanks to Scott Takahashi and the RVA Bike Night Facebook group for the warm Richmond welcome.