PRESS RELEASE: Crosstown Slim Jean Now Available

New Motorcycle Jeans for Women Made in Richmond, Virginia

November 8, 2016

Richmond, VA – Worse for Wear announced its new Crosstown Slim Jean today, a new fit to complement the Crosstown Curvy Jean that the company began selling in the spring. Fashionable, protective riding gear can be hard for women to find, but Worse for Wear is doing their part to solve that problem. Riding jeans are a popular choice for safety conscious motorcyclists because they provide protection while looking like normal everyday jeans. Worse for Wear’s riding jeans are made of abrasion resistant material and incorporate adjustable safety pads to protect women while riding motorcycles.

Worse for Wear has been making their jeans in Richmond, Virginia since May, 2016. The growing start-up is run by co-founder Laura Smith, who cites her trouble finding riding gear as her inspiration for starting the company. “When I first started riding, I wore men’s gear because women’s motorcycle apparel was practically non-existent. The few options we had were ill-fitting and lacked style. I wanted something better.”

Worse for Wear uses Armalith denim instead of regular cotton denim to resist scraping from pavement. The fabric contains ultra-high-molecular-weight polyethylene (UHMWPE), a super tough polymer with very high impact strength. Protection from impact is provided by CE certified viscoelastic knee and hip armor made by SAS-Tec.

From high strength thread, to avoiding use of metal rivets, Worse for Wear has rethought every aspect of the common denim jean with motorcycle safety in mind. “It was really important to us to not compromise in any way on the quality of our product,” says co-founder Laura Smith. “We spent a lot of time making sure we got every detail right, especially the fit. I was sick of riding in jeans that promoted plumber’s crack, and we made sure our jeans would provide total coverage.”

Despite the safety features, the Crosstown jeans look and fit like any other pair of jeans, integrating well with outfits of all styles. The fabric, while slightly thicker than fashion jeans, stretches well and protects with just one layer. One stretchy layer means the jeans are more comfortable than heavy riding leathers or motorcycle jeans that rely on a thick, scratchy  secondary lining for protection.

The new fit is designed for women motorcycle riders with a six to nine inch difference between her waist and hip measurements and a slimmer upper thigh. The original Crosstown Curvy Jean is designed to fit a woman with a 10 to 15 inch difference between her waist and hip measurements. With two styles to choose from, more women can find safe motorcycle riding jeans that fit comfortably.

20161016-c53i7825untitledshootw4wThe jeans are available online from the Worse for Wear website, and through these retailers across the country: Moto Richmond in Richmond, Virginia, Union Garage in Brooklyn, New York, and Flash Motorbikes in Austin, Texas.

More information about the Crosstown Slim Jean is available on Worse for Wear’s website, www.worsewear.com, or by emailing the company at info@worsewear.com.

More information about Armalith denim is available on their website, www.armalith.com.

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Contact:
Laura Smith
Worse for Wear
(804) 433-3855
info@worsewear.com
3012 W Broad Street
Richmond, VA 23230

Ride Report: No Man’s Land – 6/24 – 6/26/2016

Anticipation

We’d been waiting all spring for the No Man’s Land Motorcycling Event in Robbinsville, North Carolina. Our riding group, The Litas RVA, had been planning for weeks to go on our second big ride of the season (what this really means is we had many excuses for “planning meetings” at Ardent Craft Ales). We’d mapped out our route, we’d paired our Sena Bluetooth headsets, and we were ready to roll. Continue reading Ride Report: No Man’s Land – 6/24 – 6/26/2016

Launch Party at Scoot Richmond – 5/15/2016

All photos by the talented John Saponara (@jsapfoto).

If you didn’t make it out to Scoot Richmond on May 15th from 1-4pm, you missed quite an event. From the group ride to the giveaways, everyone had a fantastic time.

Thanks to everyone who came out to support us. We couldn’t have (and wouldn’t have) done this without you! Special thanks to Scoot Richmond for hosting us, to our good friends, Scott, Kevin and Alex (of RVA Bike Night) for leading us on our ride to the party, Garnett’s Café for the delicious snacks, Alchemy Coffee for keeping us all highly caffeinated, Legend Brewery for the fantastic beer selection, John Saponara for taking terrific event photos and bike portraits, Diana Rogers for educating folks about our jeans, and our RVA Litas for being all-around fabulous. We’re glad you got in our pants! Let’s do it again soon! ❤️

Interested in having a try-on event in your area? Write to us and we’ll put you you the list!

Ladies First at Union Garage – 5/1/2016

All photos by the talented John Saponara (@jsapfoto).

We had an amazing time in New York City this past weekend. So many awesome people out there. I think one of the most rewarding moments of the weekend was when we met a woman who had just started riding and she decided to buy her first pair of riding pants from us!

We are grateful to be providing riders with abrasion resistant denim (that will make your butt look fabulous) and excited for what lies ahead. Thank you to all the ladies and gents we met at The Miss-Fires,  Ducati Triumph New York, Union Garage NYC, DOOMED NYC, and Motorgrrl.

Interested in having a try-on event in your neck of the woods? Write to us and let us know where you are!