New Motorcycle Jeans for Women Made in Richmond, Virginia
November 8, 2016
Richmond, VA – Worse for Wear announced its new Crosstown Slim Jean today, a new fit to complement the Crosstown Curvy Jean that the company began selling in the spring. Fashionable, protective riding gear can be hard for women to find, but Worse for Wear is doing their part to solve that problem. Riding jeans are a popular choice for safety conscious motorcyclists because they provide protection while looking like normal everyday jeans. Worse for Wear’s riding jeans are made of abrasion resistant material and incorporate adjustable safety pads to protect women while riding motorcycles.
Worse for Wear has been making their jeans in Richmond, Virginia since May, 2016. The growing start-up is run by co-founder Laura Smith, who cites her trouble finding riding gear as her inspiration for starting the company. “When I first started riding, I wore men’s gear because women’s motorcycle apparel was practically non-existent. The few options we had were ill-fitting and lacked style. I wanted something better.”
Worse for Wear uses Armalith denim instead of regular cotton denim to resist scraping from pavement. The fabric contains ultra-high-molecular-weight polyethylene (UHMWPE), a super tough polymer with very high impact strength. Protection from impact is provided by CE certified viscoelastic knee and hip armor made by SAS-Tec.
From high strength thread, to avoiding use of metal rivets, Worse for Wear has rethought every aspect of the common denim jean with motorcycle safety in mind. “It was really important to us to not compromise in any way on the quality of our product,” says co-founder Laura Smith. “We spent a lot of time making sure we got every detail right, especially the fit. I was sick of riding in jeans that promoted plumber’s crack, and we made sure our jeans would provide total coverage.”
Despite the safety features, the Crosstown jeans look and fit like any other pair of jeans, integrating well with outfits of all styles. The fabric, while slightly thicker than fashion jeans, stretches well and protects with just one layer. One stretchy layer means the jeans are more comfortable than heavy riding leathers or motorcycle jeans that rely on a thick, scratchy secondary lining for protection.
The new fit is designed for women motorcycle riders with a six to nine inch difference between her waist and hip measurements and a slimmer upper thigh. The original Crosstown Curvy Jean is designed to fit a woman with a 10 to 15 inch difference between her waist and hip measurements. With two styles to choose from, more women can find safe motorcycle riding jeans that fit comfortably.
The jeans are available online from the Worse for Wear website, and through these retailers across the country: Moto Richmond in Richmond, Virginia, Union Garage in Brooklyn, New York, and Flash Motorbikes in Austin, Texas.
More information about Armalith denim is available on their website, www.armalith.com.
Worse for Wear
3012 W Broad Street
Richmond, VA 23230